December 31st 2018

We don't know much about "trends" but these are the things we believe for 2019

Article Image
31 Dec

Digital Marketing

The marketing trends for 2019? No, too cliché for Us.

We could write an article about marketing trends for 2019, but all companies are writing about it and we do not want to be just one more. So, this article will take a look into some of the things we believe it will be striking in 2019 when it comes to marketing.

We live in a world where technological progress is increasingly noticeable. Therefore, artificial intelligence will be one of the themes we believe that it will be recurrent in 2019.

Artificial intelligence and machine learning are no doubt among the most prominent new technologies crowding your emerging-tech radar screen. Still, in the early stages of development, their potential for transforming how companies improve the customer's online journey but also how they analyze data are a clear indication of the value they can add.

Artificial intelligence marketing solutions offer ways to bridge the gap between data collection, study, and execution. AI Marketing is a process of analyzing customer data in order to predict the customer's next step and improve their experience with the company.

This data analysis has been evolving over the years, enabling companies to build a clearer picture of their target audiences, funnels or conversions. With the right tools, marketers can increase campaign performance and ROI in a sustainable way. However, we are talking in a broad way. Let's talk about the essential marketing fundamentals of AI.

Big Data

For marketing organizations, big data is the fundamental consequence of the new marketing landscape, born from the digital world we now live in.

The Big Data consists of the collection, segmentation and study of large datasets so that marketers can deliver the right message, to the right person, at the right time, through the right channel, in order to offer the customer a good experience. Advantages of Big Data:

  • Customer engagement. Big data can deliver insight into not just who your customers are, but where they are, what they want, how they want to be contacted and when.
  • Customer retention and loyalty. Big data can help you discover what influences customer loyalty and what keeps them coming back again and again.
  • Marketing optimization/performance. With big data, you can determine the optimal marketing spend across multiple channels, as well as continuously optimize marketing programs through testing, measurement and analysis.
  • Machine Learning

    Machine learning platforms are useful in conjunction with big data. They can help identify common trends or occurrences and predict common responses and responses so marketers can understand the cause and likelihood of certain actions being repeated in order to act.

    84% of marketing organizations are implementing or expanding AI and machine learning in 2018.

    75% of enterprises using AI and machine learning enhance customer satisfaction by more than 10%.

    3 in 4 organizations implementing AI and machine learning increase sales of new products and services by more than 10% according to Capgemini.

    Key Benefits of Artificial Intelligence Marketing

    AI marketing has been gaining more attention among marketers because of the insights it provides. According to a recent PwC study, 72% viewed AI as a "business advantage". So in terms of advantages of AI:

    Smarter Searches

    As technology advances, everything becomes smarter, including the public that is likely to become more literate on the matter. Nowadays any question can be found the answer on Google. People find what they are looking for faster than ever. With AI and Big Data Solutions, it is possible to analyze these research patterns and identify the areas in which more effort should be concentrated to act and deliver what people are looking for.

    Smarter Ads - Programmatic Advertising

    With a new abundance of data available, online ads can become smarter and more effective. AI solutions can delve deeper into keyword searches, social profiles, and other online data to drive campaigns to the right places and make them successful. Thus, with artificial intelligence and big data combined, companies have two powerful tools in the fight against the market in order to be successful.


    Customer service is one area where AI will play a big role in the future. Chatbots already exist in several companies, but not all of them realize the advantages or the value that these can add to your company. This allows them to save time and expense with this tactic. AI bots have access to the full value of Internet data, information, and search histories, making them much more efficient than their human counterparts, and available 7 days a week, 24 hours a day.


    It will be more and more common to hear about this topic. The chatbots seem to be here to stay and are a plus for any company that values ​​the proximity to the consumer and the care between their relationship. The way brands and consumers interact has revolutionized the appearance of the internet. The growth of social network has brought great challenges and also great advantages for brands, from the way they are to the need to learn new tools and applications, such as messaging apps and chatbots!

    More and more customers want to be served quickly and if that does not happen, it is likely that your customer will seek help from the competition. So in order to avoid this, a quick way to respond to all your 24/7 consumer issues is the Chatbots.

    Chatbots work as a personal assistant for your business. They are available 24/7 to respond quickly to the doubts posed by consumers, thus adding value to customer service.

    Through a study recently published in Business Insider, we can say that messaging applications - Messaging Apps - are already more representative than social networks in the daily lives of consumers, which alone shows the importance of their company to have a Chatbot.

    Although Chatbots are an added value to the company, it is necessary to be constantly updated, as it should be remembered that the aim should be to always offer the best possible customer and consumer experience and not to create a form of automated interaction that makes the communication between the two cold and uninteresting.

    As a way to maintain close and fast contact with the consumer, in addition to using the Chatbots mentioned above, it is the WhatsApp application.


    More and more companies are choosing to use WhatsApp. This application has many advantages, one of the main being: It has no costs.

    WhatsApp allows you to maintain direct contact with the consumer, in a faster and closer way than email marketing.

    Worldwide, there are 1.5 billion (yes, billions) of users, which means that your audience is in the midst of these billions. In addition to this large number, WhatsApp has an opening rate of 70%, which means your customer will probably open your message.

    This application differs from chatbots by several factors (in addition to the above). Allows to provide personalized service to the client. Any doubts that the customer has can be exposed and answered quickly and personalized, providing a good service and depending on the consumer experience, customer loyalty.

    Aside from doubts, it also lets you share relevant news and content from your company to the customer. News and content as promotions that your company is having in order to captivate the customer.

    Producing quality content marketing is a top priority for any entrepreneur working on digital platforms. One of the ways to do Whatsapp Marketing is to send links with landing pages informing your audience of the benefits they will have when clicking and what you can find on the page. The main goal is to get people to interact with your website in order to sign up or make a final purchase. All this "without spending 1 cent."

    Lastly, it is possible to perform Viral marketing without having to spend money on advertising or buying media space. By creating something viral that pleases your audience, people will automatically share it with their acquaintances. This form of viral marketing is the dream of any company and can be achieved in a freeway with this application.

    The idea is to create creative and impactful content and reach the widest possible audience quickly, through instant messaging. This theme automatically leads us to another theme we want to see in 2019.

    Content Video

    More and more we live in a society where the image is the most important. In Portugal there is a proverb: "An image is worth a thousand words". So what we want to see in 2019 is the creation of relevant content in digital format.

    In 2019 the video format came to stay, not only because 4 times more consumers prefer to watch a video than read a text but also because most of the tools it uses to communicate their digital content (Ex: Facebook and Instagram) boost the reach format video compared to others.

    Content is everything. You already know that you need to entice your audience: inspire them, provoke their thoughts, excite them or appeal to their emotions.

    However, it is not enough to create content, it is fundamental to create personalized, authentic, attractive and targeted content for each of your target audiences, in order to stand out and be successful

    Nowadays you need an entire strategy just for your vídeos. People watch countless hours of video every day on Social media. Facebook, Instagram or some other platform, these are some enormous opportunity to reach out your public.

    These are some of the themes we want to see in 2019. We believe that they are all fundamental to the success of any company and to create value themselves. All the topics mentioned above are services that Marq: s lends exceptionally. For any additional information, feel free to get in touch.